- The Very First Time - Six Major Residential Launches in November
- The Chuan Park
- Emerald of Katong (Six Major Residential Launches in November)
- The Collective at One Sophia
- Union Square Residences (Six Major Residential Launches in November)
- Novo Place
- Nava Grove (Six Major Residential Launches in November)
About Six Major Residential Launches in November Adding 3,551 Units to Market. In an exceptional move, developers are gearing up to introduce six fresh residential projects this November. These launches include City Developments’ Union Square Residences. Which consists of 366 units, SingHaiyi’s The Collective at One Sophia, Sim Lian Group’s 846-unit Emerald of Katong, MCL Land as well as Sinarmas Land’s Nava Grove with 552 units. Also, Hoi Hup and Sunway Developments’ Novo Place. Totaling 3,551 units across Singapore’s Core Central Region (CCR), Rest of Central Region (RCR), and Outside Central Region (OCR).
The Very First Time – Six Major Residential Launches in November
Record-breaking Momentum “The units launched in 4Q2024 are expected to outpace those from the year’s earlier quarters,” says Marcus Chu, of ERA Singapore. He anticipates that this fourth-quarter spike will fuel demand, drawing buyers to new units in popular areas.
First-time Highs Ken Low, of SRI, highlights the significance of this launch surge: “Before COVID-19, three projects in one weekend were impressive. Six is extraordinary.” Such activity was last seen in July 2018 when over 1,000 units were sold in hours. As buyers rushed before new cooling measures took effect.
This time, developers are racing against the school holidays. “It’s a window before many Singaporeans begin traveling on Nov 16,” shares Ismail Gafoor, of PropNex.
The Chuan Park
The Chuan Park – Revitalizing the Market in District 19 Kingsford Group has opened the doors to its Chuan Park preview on Oct 31, running until Nov 12, with sales to begin on Nov 16. Located in District 19, near Lorong Chuan MRT, this 916-unit project marks a long-awaited revival in the area. Chuan Park offers a mix of two- to five-bedroom units. From 700 sqft to 1,841 sqft, with prices starting above S$1.5 million for a two-bedroom unit.
With New Tech Park Mall (NTP+), AMK Mall, and nearby schools, such as St Gabriel’s Primary School, the project is expected to draw interest from families looking for convenience and connectivity.
Emerald of Katong (Six Major Residential Launches in November)
Emerald of Katong – District 15’s New Jewel Sim Lian Group will preview the Emerald of Katong on Nov 1. With sales beginning Nov 16. This 846-unit condo, a five-minute walk from Tanjong Katong MRT Station on the Thomson-East Coast Line, is part of the RCR. With units ranging from 484 to 1,561 sqft, Emerald of Katong maximizes functionality under the GFA harmonisation initiative. Excluding air-conditioning ledges from the strata area.
Emerald of Katong is priced competitively with its prime location on Jalan Tembusu. And sits across from Tembusu Grand, where 82% of units have already sold at an average of S$2,459 psf.
The Collective at One Sophia
The Collective at One Sophia – A Mixed-use Innovation SingHaiyi’s 367-unit The Collective at One Sophia will preview on Nov 1. Located at 1 Sophia Road, it’s a redevelopment of Peace Centre and Peace Mansion, blending residential, office, and retail spaces. Units start from S$1.14 million for a studio, and the project opens its doors to private preview sales from Nov 6 until the end of November, with a grand launch set for January 2025.
Union Square Residences (Six Major Residential Launches in November)
Union Square Residences – Luxury Living on Havelock Road CDL’s Union Square Residences is a landmark mixed-use development featuring 366 units in District 1. With its preview on Nov 1 and sales beginning Nov 9, Union Square combines residential spaces with offices, retail, and co-living amenities. Priced from S$1.38 million for a one-bedroom unit, the 99-year leasehold residence caters to those seeking urban luxury, complemented by spacious Sky Suites and a grand penthouse.
Novo Place
Novo Place – Tengah’s New EC Development Launching for public preview on Nov 2. This brand new EC in Tengah offers a variety of executive condominium (EC) units by Hoi Hup Realty and Sunway Developments. Conveniently located near the upcoming Tengah Park MRT station on the Jurong Regional Line, Novo Place comprises seven 18-storey blocks featuring three- to four-bedroom-plus-study layouts. Prices start from S$1.298 million for a three-bedroom unit.
Nava Grove (Six Major Residential Launches in November)
Nava Grove – Sophisticated Living in Pine Grove The 552-unit Nava Grove by MCL Land and Sinarmas Land. With its preview slated for Nov 2, brings luxury options to District 21. Spanning a 99-year leasehold site, Nava Grove offers units from two to five bedrooms, starting at S$1.388 million for a two-bedroom and S$2.188 million for a three-bedroom.
The nearby 520-unit Pinetree Hill has reached a 72% sales rate since its launch by UOL Group and joint venture partner Singapore Land Group in July 2023, with units going for an average of S$2,456 psf. This 99-year leasehold private condo has drawn substantial buyer interest.
PropNex’s Gafoor expresses confidence, saying, “The next two weeks will be exciting, and I’m quite confident we’ll surpass 1,000 units sold by 16th November. It’s an ideal time for homebuyers to explore options and compare prices to meet their needs.”
ERA’s Chu notes, “Recent launches such as 8 @ BT, Meyer Blue, and Norwood Grand have demonstrated strong sales performances. Signaling a significant return of buyers to the new home market in 2024.”
