Table of Contents
About Previewing Straits at Joo Chiat | Roxy-Pacific Holdings is gearing up for the unveiling of its latest venture, Straits at Joo Chiat, scheduled for 4th May 2024. This exclusive project, comprising 16 units, represents a fusion of modern living and rich Peranakan heritage, nestled within the vibrant enclave of Joo Chiat.
The genesis of Straits at Joo Chiat lies in the transformation of a pair of semi-detached houses situated at the picturesque end of Joo Chiat Place. With an expansive land area of 13,045 square feet and a desirable plot ratio of 1.4, Roxy-Pacific secured this prime parcel for SGD16 million, translating to an approximate rate of SGD900 per square foot per plot ratio (ppr). Executive Chairman Teo Hong Lim underscores the exceptional value proposition presented by this freehold site, particularly noteworthy when juxtaposed with prevailing land prices in Telok Kurau.
Prospective buyers can anticipate a diverse array of residential offerings at Straits at Joo Chiat, with unit prices starting from SGD2,080 per square foot. Configurations range from three-bedroom-plus-study layouts to spacious five-bedroom abodes, each meticulously crafted to evoke a sense of timeless elegance intertwined with contemporary comforts. Teo is confident that the project’s distinctive Peranakan theme will strike a chord with discerning buyers, leveraging on the success of Roxy-Pacific’s prior foray into this thematic realm with Straits Mansions at Sea Avenue.
More on Previewing Straits at Joo Chiat
Emphasizing the significance of a unique selling proposition for boutique developments, Teo underscores the strategic importance of the sales gallery and showflat, despite the project’s relatively modest scale. For Roxy-Pacific, the inception of Straits at Joo Chiat heralds a nostalgic return to Telok Kurau after an absence spanning over two decades, evoking sentiments of a familial legacy deeply rooted in the fabric of this iconic neighborhood.
Prior to Straits at Joo Chiat, Roxy-Pacific’s footprint in Telok Kurau culminated in the successful completion of Sunnyvale Residences, a 30-unit apartment block that garnered widespread acclaim and recognition. Beyond the east, the company’s recent endeavors span across diverse locales, including the launch of Hill House in District 9 and Mori on Guillemard Road, underscoring its adaptability and resilience in navigating the ever-evolving real estate landscape.
Looking ahead, Roxy-Pacific remains steadfast in its commitment to innovation and expansion, actively scouting for new development opportunities to sustain its momentum in the market. With a robust portfolio that extends beyond property development to encompass notable investments such as Roxy Square shopping center and the Grand Mercure Singapore Roxy hotel, the company continues to forge ahead, poised for sustained growth and success in the dynamic real estate arena.
Moreover, Roxy-Pacific’s horizon expands with the introduction of Bagnall Haus, a forthcoming freehold development situated on Upper East Coast Road in District 16. This project, undertaken in collaboration with joint-venture partners KSH Holdings and SLB Development, is poised to redefine the residential landscape with its strategic location near the upcoming Sungei Bedok MRT Station on the Thomson-East Coast Line (TEL). With 113 units planned for launch between 3Q2024 and 4Q2024, Bagnall Haus represents a compelling addition to Roxy-Pacific’s diverse portfolio, further cementing its position as a key player in Singapore’s real estate market.
