Buyers at Keppel Land’s Highline Residences will be treated to a virtual reality show of its suites. The show will give buyers a better impression of the units going up for sale this weekend on Kim Tian Road.
According to Keppel, the units being launched are eight 4 bedroom units and twenty-four 3 bedders in the 500 unit development.
Potential buyers who will visit the sales gallery will get a 360-degree virtual reality show suites, a creation of Keppel and VMW Group its technology partner. This will be done using Oculus Rift headset.
(An image of the Highline Residences)
‘The agents have been informing us that they find it difficult to make prospects imagine the space since the layout is unlike that of the physical show suites,’ said Keppel Land general manager, Albert Foo.
The sales gallery has 3 physical show suites for 1, 2 and 3 bedrooms units. It was opened 2 years ago.
‘The layouts showcased in the virtual show suites are for the 3 and 4 bedroom apartments. Visitors also have the option of taking a virtual tour of amenities close to the development in Tiong Bahru district,’ said Mr. Foo.
Prices for the low-rise block 3 bedroom units are between $1700 and $1800 psf while the 4 bedders range from $1800 to $1900.
Highland Residences launch was in April. By the end of September, the 99-year leasehold project had sold 283 of its 320 units or 88%, at $1900 psf average price. Keppel has not indicated the number of units that will be launched over the weekend. Buyers are still entitled to a 23% discount from the list prices.
In a briefing, Mr. Foo said that a major benefit with virtual reality show suites is their portability, which makes them useful for overseas and mall road shows in attracting buyers. He also observed that their efficiency is higher than building physicals show suites which can cost approximately $1m and take a lot of time to construct.
It took 2 months to make the virtual show suites at about $250,000 inclusive of hardware, said VWM executive director Lee Hon Kit.