Strong Launch for Emerald of Katong
About Emerald of Katong Drives District 15 Sales Surge. On 30th November, the developer held a unique balloting session to allocate 13 units withdrawn by buyers after the launch weekend. There are more than 800 interested buyers registered, and all the units were quickly taken up. According to Ismail Gafoor, CEO of PropNex, the overwhelming response highlights the demand for high-quality homes in the area.
Emerald of Katong’s success has spurred activity in nearby projects like Tembusu Grand and The Continuum. Located in the sought-after East Coast area, these developments have benefited from the buzz surrounding Emerald of Katong.
Ripple Effects on Nearby Developments (Emerald of Katong Drives District 15 Sales Surge)
At Grand Dunman, a 1,008-unit condominium by SingHaiyi, 18 units were sold since November 11. This brings its cumulative sales to 731 units, or 72.5%, at an average price of S$2,531 per sqft. Launched in July 2023, Grand Dunman remains a popular choice for buyers seeking quality homes in a prime location.
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However, the biggest winner from Emerald of Katong’s launch has been The Continuum. This freehold condominium, developed by Hoi Hup Realty and Sunway Developments, recorded impressive sales in November. A total of 130 units were sold, bringing cumulative sales to 530 units (65%) at an average price of S$2,788 per sqft.
The Continuum’s Competitive Edge
More on Emerald of Katong Drives District 15 Sales Surge | Sales at The Continuum were particularly strong during mid-November, with 73 units sold over three consecutive days. High-floor, two-bedroom units ranging from 646 to 721 sqft were especially popular, achieving prices above S$3,000 per sqft. Even larger units, such as compact three-bedroom apartments measuring 872 sqft, saw prices reaching S$3,060 per sqft.
PropNex’s Ismail Gafoor attributes this robust performance to the availability of more units at The Continuum compared to other nearby projects like Grand Dunman, where smaller units have already been snapped up. Buyers recognized the opportunity to secure premium freehold properties at competitive prices.
Market Outlook for 2025 (Emerald of Katong Drives District 15 Sales Surge)
Emerald of Katong has played a pivotal role in driving this momentum. The 800 cheques received for its final 13 units underscore the strong demand for homes in the area. Many unsuccessful buyers are now exploring alternatives, boosting sales for other developments like The Continuum and Tembusu Grand.
As developers continue to release new projects, the spillover demand from Emerald of Katong is expected to sustain interest in District 15. This vibrant market offers a mix of leasehold and freehold options, catering to diverse buyer preferences.
PropNex’s Gafoor remains optimistic about the year ahead. He believes November’s performance will positively impact 2025, with strong take-up rates continuing into the first quarter. Buyers seeking value, location, and quality will find plenty of opportunities in District 15.
Emerald of Katong’s success story is a testament to the enduring appeal of well-conceived projects in prime locations. It not only revitalized sales in its own development but also energized the broader market, cementing District 15’s status as a hotspot for property investment.
Upcoming launches in 2025 include:
- Aurea Condo
- The Orie
- River Green
- Elta Condo
- Parktown Residences
- Bloomsbury Residences
- Arina East Residences
- Aurelle of Tampines
